Mobile must transform customer experience, not merely simplify communication

Mobile must transform customer experience, not merely simplify communication

While one of the biggest mandates before CEOs right now is transforming the customer experience, many companies have not progressed beyond leveraging mobile to streamline existing communications.
A recent study by business consulting and auditing firm KPMG LLP found that CEOs expect their companies to be significantly more customer-focused over the next three years. While the study does not address mobile specifically, as companies strive to be more customer-centric, the most successful ones are likely to embrace mobile as an important strategy for more effectively delivering value and advancing their brands.
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