While one of the biggest mandates before CEOs right now is transforming the customer experience, many companies have not progressed beyond leveraging mobile to streamline existing communications.
A recent study by business consulting and auditing firm KPMG LLP found that CEOs expect their companies to be significantly more customer-focused over the next three years. While the study does not address mobile specifically, as companies strive to be more customer-centric, the most successful ones are likely to embrace mobile as an important strategy for more effectively delivering value and advancing their brands.
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